Case study — Kommune Unity
Kommune Unity: building a brand with soul
Kommune Unity is a space created to connect, inspire and transform through experiences that foster community, growth and well-being. My work was to build the strategy, the brand and the web communication.
Client
Kommune Unity
Industry
HR Consulting & Coaching
Services
Strategy, brand and website
My role
Strategic brand consultant · Brand thinking · Concept · Brand direction
A human brand for a people business
Kommune Unity supports people and organizations through their transformation with HR consulting and coaching. It needed a brand that conveyed warmth and trust, and a website that clearly explained what it does.
The project was developed as a single system: first the strategy and concept, then the identity and, on that foundation, the content and structure of the website, all the way to measurement.
01 — Strategic process
From idea to website
01
Brand thinking
The brand’s purpose, audience and positioning.
02
Branding
Visual identity and concept: “Building a brand with soul.”
03
Moodboard
The visual and emotional direction, before designing.
04
Web content
The website copy, written in the brand’s voice.
05
Sitemap
The page structure and the visitor’s journey.
06
Web development
The website built on the defined identity and content.
07
Measurement
Metrics to see how the audience responds.
02 — Gallery
The work in detail
— Services in this project
How it was done
— Next case study
One group, three brands, one strategy
Shall we build the next one?
Tell me about the brand you’re working on and what you want to achieve. I’ll reply personally.