Service 03 — Strategic marketing
Marketing strategy and integrated campaigns
Campaigns and communication systems that turn creativity into business results: more visits, more sales and customers who come back.
Creativity you can measure
A great idea without strategy is just inspiration. That’s why every campaign starts from a concrete business goal —attract, sell, build loyalty— and from the audience we’re speaking to.
Events, promotions, campaigns and launches are designed as one system: every action has a purpose, a channel and a metric. That way you can tell what worked and what needs adjusting.
My way of working is to build, measure and optimize every action based on metrics and continuous improvement. At Hacienda Real, that translated into more traffic, more sales and more repeat customers.
— Who it’s for
Businesses that want to grow
Restaurants and experiences
Businesses where the brand is lived: events, seasons and promotions that need to fill the place.
Brands with several lines
Groups with several brands or products that need a shared strategy and their own content for each one.
Companies posting without a strategy
There’s activity on social media and campaigns, but it’s not clear what works or why.
01 — What’s included
A plan that gets executed
01
Communication strategy
Goals, audiences, messages and channels: the map of what the brand will say and where.
02
Integrated campaigns
Stories that position and connect, designed for digital, social media and the point of sale at once.
03
Events and activations
Moments that bring people together and build community around the brand.
04
Promotions
Offers that drive visits and sales without wearing out the brand.
05
Launches
Anticipation, multichannel coverage and sales impact for new products and seasons.
06
Social media content
Integrated content for each brand and platform, with a clear look and voice.
— Results
Creativity you can measure
+35%
Increase in restaurant traffic
+28%
Growth in average sales
+40%
Social media engagement
+25%
Increase in repeat customers
Measurable results · Hacienda Real
02 — Process
How it works
Diagnosis
Where the brand stands today, what the numbers say and what the competition is doing.
Plan
Goals, a campaign calendar and a metric for every action.
Execution
Campaigns, content and events coordinated as one system.
Measurement
Reviewing results and adjusting so each cycle performs better than the last.
Frequently asked questions
What is an integrated campaign?
A campaign where every channel —social media, digital, point of sale, email, traditional media— tells the same story, each in its own way. They reinforce each other instead of competing.
How are results measured?
Every action is defined with a metric from the start: visits, sales, reach, engagement or returning customers. That’s how we review what worked and adjust the next cycle.
How soon will I see results?
It depends on the goal and the brand’s starting point. The plan makes clear what to expect and when to review it.
Do you handle paid media?
The strategy defines where and how much to invest. Media buying is coordinated with your team or the right partner, aligned with the campaign.
Do you work with restaurants?
Yes. Hacienda Real and the Grupo Bermúdez brands —Empataco, Valencia and GEAUX Pizza— are part of my work in the industry.
Want your marketing to perform better?
Tell me what you want to achieve and how you’re doing it today. I’ll reply personally.