Case study — Davivienda
Davivienda: a strategic integration campaign
Integrated campaigns that connect creativity, strategy and content to build relevance, recall and measurable results across every touchpoint.
Client
Davivienda
Industry
Banking
Services
Integrated multichannel campaign
My role
Creative direction · Concept development · Creative system · Multichannel adaptations
One message, many ways to connect
The challenge
Connecting with diverse audiences through one unified campaign, adaptable to many channels and formats.
The goal
Drive the use of Davivienda solutions, increase consideration and strengthen the emotional bond with the brand.
01 — The channels
One idea at every touchpoint
01
Digital
Ads, social media, short-form video and display focused on attraction and consideration.
02
Social media
Native content, community management and interactive campaigns that build meaningful conversations.
03
Email marketing
Personalized communication with relevant content that drives action.
04
Large-format outdoor
Strategic presence that builds recall and reinforces the campaign message.
05
Traditional media
TV and radio that extend the brand’s reach and visibility to every audience.
06
Touchpoints
Branch materials, point-of-sale experiences and staff training.
02 — Gallery
The work in detail
03 — Results
Measurable results
Connection
Increased brand consideration.
Content
Stronger emotional connection with the campaign.
Campaigns
More engagement on digital channels.
Results
Growth in products used.
— Services in this project
How it was done
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