Case study — Grupo Bermúdez
Grupo Bermúdez: one group, three brands, one strategy
An integrated strategy to strengthen the Grupo Bermúdez portfolio, aligning purpose, communication and brand experience across every touchpoint.
Client
Grupo Bermúdez
Brands
Empataco · Valencia · GEAUX Pizza
Industry
Restaurants
Services
Integrated strategy and content
Three brands in one universe
Grupo Bermúdez brings together three restaurants with very different personalities. The challenge was for each brand to keep its own character while being part of a shared strategy that made all of them stronger.
The purpose that unites them: connecting people through authentic experiences, good food and culture, for a local Hispanic audience looking for great flavor, community and memorable experiences.
— The brands
Each with its own personality
Empataco
Latin cuisine with an authentic touch and a vibrant atmosphere.
Valencia
Tapas, cocktails and music. A place to share and enjoy.
GEAUX Pizza
Artisan pizza with fresh ingredients and lots of flavor.
01 — The strategy
A strategy that unites
01
Purpose
Connecting people through authentic experiences, good food and culture.
02
Audience
Local Hispanics looking for great flavor, community and memorable experiences.
03
Positioning
Three unique, complementary and relevant brands within one universe.
04
Strategic pillars
Brands with their own personality · Community experiences · Content that connects.
02 — Gallery
The work in detail
03 — What was achieved
Unite, multiply and transcend
Connection
Stories and experiences that build a bond with the community.
Content
An integrated content strategy for each brand and platform.
Campaigns
Creative ideas with a clear purpose: driving engagement and sales.
Results
Greater brand awareness, community growth and a steady increase in sales.
— Services in this project
How it was done
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