Case study — Hacienda Real
Hacienda Real: it’s not just food, it’s experiences
Turning Hacienda Real into a brand that connects through experience: designing moments, campaigns and communications that strengthen its relationship with the community and deliver tangible results.
Client
Hacienda Real
Industry
Restaurant
Services
Events, campaigns and launches
My role
Building, measuring and optimizing every action with metrics and continuous improvement
“We don’t sell food. We create experiences.”
The challenge
Understanding the audience and creating experiences that truly matter.
The goal
Building connection: integrating events, campaigns, channels and service so they work as one system.
01 — What was done
Moments that bring people together
01
Events
Moments that bring people together and build community: live music, a unique atmosphere and repeat attendance.
02
Promotions
Offers that drive visits and sales: attractive deals, higher sales and repeat visits.
03
Campaigns
Stories that position the brand and connect people with it: emotion, belonging and an active community.
04
Launches
High-impact offerings and seasonal changes: anticipation, multichannel coverage and impact on sales.
02 — Gallery
The work in detail
03 — Results
Creativity you can measure
+35%
Increase in restaurant traffic
+28%
Growth in average sales
+40%
Social media engagement
+25%
Increase in repeat customers
— Services in this project
How it was done
— Next case study
Building a brand with soul
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